Yahoo Plans to Unveil a Revamped Home Page
Posted on: July 25, 2009
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After many rounds of testing and nearly a year of painstaking development, Yahoo introduced a thoroughly overhauled home page on Tuesday. A major step in the struggling company’s efforts to remake itself for users, advertisers and investors.
Yahoo users will be able pick My Favorites apps from a list of more than 65 apps. They will also be able to create new apps for sites that are not included in that list. Yahoo promises that it will soon make it easy for users to keep PC and mobile selections in sync.
Other features of the new home page include more personalized news and “status” updates from various social networks like Facebook and MySpace.
Yahoo.com had 114 million visitors in the United States in June, 17 percent more than a year earlier, according to comScore. By comparison, MyYahoo grew 32 percent to 23 million users in the past year, and iGoogle, Google’s version of a dashboard, grew 32 percent to just under 10 million users.
The new home page, which inside Yahoo has been known as Metro, will not be imposed on users automatically — at least not yet. Mr. Bhat called it an “opt-in beta,” meaning that users would have to click on a link to select the new design. The beta part, of course, means the design is still subject to change. The new home page will be available in the United States on Tuesday, and in France, Britain and India later in the week, with other countries to follow next month.
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